about

I’m a creative director and marketing leader who turns complex ideas into brands people actually feel—then builds the systems to scale them. Over 28 years I’ve led end-to-end creative across clinical research, pharma/biotech, aerospace, finance, real estate, and hospitality—moving work from concept to measurable impact across web, social, video, and experiential.

I’ve served in agency and in-house leadership roles, guiding integrated campaigns, rebrands, and product launches that strengthen market position and improve ROI. My toolkit blends brand strategy, design, copy, photography/film, and web experience design—so I can set the vision and also understand how the work gets made.

Currently: Associate Director (Creative/Marketing) at Thermo Fisher Scientific (PPD), partnering with stakeholders across NA/EMEA/APAC to drive brand consistency and demand.

Next: earning my Master’s in AI & Innovation at Wake Forest University—applying AI for smarter content, better customer insights, and faster creative ops.

What I bring:

• Brand & Growth: positioning, messaging, and identity systems that travel globally and perform locally

• Integrated Marketing: multi-channel campaigns (digital, social, web, events) that are customer-first and data-informed

• Creative Leadership: building/mentoring high-performing teams and vendor ecosystems; improving process, speed, and quality

• Content & Design: concept through delivery—design, copy, photography, video direction, and production

• AI & Ops: practical AI to accelerate content creation, QA, and personalization (WIP via Wake Forest program)

Select industries: Life sciences (clinical research, pharma, biotech), aerospace, finance, healthcare, construction/real estate, hospitality.

Available for fractional creative leadership, brand strategy, campaign direction, and select photography/film commissions.

For more information, visit her LinkedIn page here: www.linkedin.com/brandibowendesign